05. Moving Forward

Fram (pronounced Frahm) means forward. While we love to look back at history, we get most excited about looking forward. The Fram flag is symbolic of this. The bulk of the flag points Forward into the wind, while the lesser tapered side points backwards. A perfect ratio for how we envision Fram Studio Co. We believe that creativity is forward moving, and that moving forward is not just a motion, but evolution.  We approach projects aiming for novelty. Is there a concept or story that has never been shown before? Are there shots or locations that have never been captured? In a world of outdoor creative media that all looks and feels the same, we strive to give our partners something unique that will make them stand out. Fram, Forward.